ABSTRACT
Online health community is the typical mode of online health service.The government encourages the development of the internet-based health services to propose the health policy.Through finding out problems of online health communities,and analyzing the practice and theory status of literature research,political suggestions are put forward for online health development.Through summarizing the development status and practice effect of online health community,the achievements and problems of online health communities in China are analyzed.The rational use of online health communities helps to optimize health care resource allocation.However,there is no mature models and regulation.The development and the impact of health care reform needs further study.
ABSTRACT
Objective: With the rapid development of the internet technology, online healthcare platform is be-ing widely paid attention and experiences a gallop development. However, the survey data show that its usage by phy-sicians is still low, proportions being about 60% only. Methods: Based on of the adoption and use of unified theory of acceptance and use of technology ( UTAUT) , this paper makes analysis on physicians’ willingness to adopt online medical service platforms and the influencing factors of this regard are analyzed systematically. . Data were collected using questionnaires and SPSS and AMOS were employed for statistical analysis and structural equation modeling. Re-sults: The performance, effort and social impact expectations, and convenience conditions have significantly positive influence on physicians’willingness to adopt online medical service platform. This adoption intention appeared to sig-nificantly affect the adoption behavior. Conclusions: The online medical service platform needs not only to publicize and promote physicians’ technical perception, but also provide the customized service based on physicians’ demand, thereby improving the matching degree of technologies and technical aptitude to promote the physicians adoption.